About Loving Victorious Beings

Loving Victorious Beings creates fashionable Color Therapy eyewear where beauty, science, and functionality meet to create every day wellness tools. 

It matters how you see the world! Our company was founded on the belief that eyewear should not be neutral and darkening reality, but enhance our lives. Light and color shape how we see, feel and how we experience the world around us.

Our work is grounded in applied Color Therapy, developed through long-term research and scientific collaboration. Each custom color is designed with an understanding of how color and light interact with the nervous, hormonal, and adrenal systems, resulting in eyewear that is precise, intentional, and visually distinctive.

Handmade in Italy

Every Loving Victorious Beings frame is handmade in Italy by experienced artisans in Treviso, the birthplace of Italian eyewear. Crafted using Mazzucchelli 1849 cellulose acetate, each frame is produced in small batches, shaped, and finished by hand.

Every original frame is marked with the gold-plated, hand-inlaid Phoenix and Noble Path symbols. The Noble Eightfold Path is an ancient Buddhist framework centered on clarity, intention, and ethical alignment that guides our actions.

The Language of Color

Color Therapy sits at the center of the Loving Victorious Beings approach. Our in-house Color Therapy development process is built on testing, refinement, and long-term validation. Each lens color passes through a five-stage system of development before release, with some taking up to two years to perfect. All lenses undergo rigorous testing for consistency and accuracy. All lenses are crafted from CR39 for exceptional optical clarity, lightness, and durability. 

They also come with specialist coatings for full UVA and UVB protection, and scratch-resistance. Custom prescription Color Therapy, blue light blockers, and reading lenses are available, made with the latest German and Italian precision technology.

Our Impact

Responsibility is inherent to how we work. We make decisions around materials, production, and partnerships with long-term care and integrity in mind. All packaging is fully recycled, with no plastic or oil-based materials. We offer a recycling program for returned eyewear. For every purchase, a tree is planted in the Amazon in Brazil.

Our Guarantee

Every pair of LVB sunglasses is built to make you look good and feel even better. If you're not happy with your purchase, for any reason, we'll exchange or refund it. We also cover all material and manufacturing defects for one year from the date of delivery.